With the continuous development of the national economy and the continuous progress of the society, the competition of various enterprises has become more and more fierce, and various exhibition activities emerge in an endless stream. After decades of rapid economic development, Shanghai has become an international metropolis. Various kinds of enterprises emerge in an endless stream, business development is rapid, and enterprise competition is becoming more and more fierce. The development of various exhibitions is also a lot, how to have a better booth construction design is a more important issue, what is the trend of Shanghai booth construction?

Shanghai booth construction has gradually evolved into an industrialization model, speaking of the development trend of booth construction, is bound to talk about the development trend of the exhibition. The exhibition has the characteristics of concentration, direct and convenient, and is the most intuitive and reliable means of communication between exhibitors and traders, which can effectively bring various economic benefits. In developed countries such as Europe and the United States, in all marketing means, the investment of the exhibition has reached 90%, and the economic benefits brought by it are very huge, and other marketing means can not be matched.

Exhibition industry in Shanghai has developed very mature, and booth construction as a very important part of the exhibition, is an important factor in the success of corporate exhibitions. In the future development of the Shanghai booth construction industry, it is increasingly developing in the direction of environmental protection, energy saving and innovation.

The garbage and waste caused by the booth construction industry have become the pain point of the entire industry, and more and more booth construction enterprises are moving towards the use of new materials, reuse, and zero pollution. In terms of design innovation, booth construction companies have made a lot of efforts, and are now moving in the direction of scientific and technological innovation. Therefore, the future development trend of Shanghai booth is a service model integrating high service, low cost, environmental protection and energy saving, and scientific and technological innovation.

Exhibition is an important platform for corporate image display. As the saying goes, three hundred and sixty lines make the best. Do booth design is the same, a long time can also find out some simple and easy tips.

1. Keep the design theme in mind：Booth design is to show the corporate image and brand service, all the design concept should be carried out around this theme, to have integrity. Sometimes the more simple and clear the design will be a good design, such as gathering a representative graphic or a paragraph of text with sufficient information, can give people a sense of glance.

2. Understand the needs of visitors：The customer is God, and what they want to see is what the designer should work towards. No good design is good if it does not cater to the wishes of the visitors.

3. Four points of overall design：That is, the booth is divided into four equal parts from top to bottom. The top one places the company's Logo, and even the most crowded exhibition hall can't stop visitors from looking up into the air. The second is the company's core concept or marketing slogan, and the third is generally parallel to the line of sight, placing key elements. The bottom one will generally be blocked by people, do not place important elements. The whole booth can make full use of color to attract the attention of visitors, but it is necessary to pay attention to the coordination of the display content.

4. The booth should have enough light.：No matter how great the design needs visual presentation, without sufficient light to support all the design will become meaningless. The booth design should fully consider the lighting problem of the exhibition site. When outdoors, we should consider the direction of sunlight exposure and do a good job of shadow processing. In the room to fully consider the lighting facilities, power supply and other factors.

Ln all the booth design tips, the overall design method of four is the most practical, we can learn more about it!